Demand Generation & Pipeline
Campaign strategy, lifecycle, nurture, segmentation, content, CTA paths, lead quality, conversion, ABM, and source-to-pipeline measurement.
Proof of Execution
Strategy, systems, and direct execution.
Representative work across demand generation, revenue operations, GTM, product thinking, technical communication, and hands-on building.
Demand & Pipeline
CRM & RevOps
GTM & Positioning
Product & UX
Operating Work
The work behind a functioning growth engine.
I have spent much of my career connecting strategy to the systems and execution required to create pipeline, improve visibility, and make marketing more accountable.
Builder & Product Work
Technical fluency you can see.
Selected projects showing how I translate ideas into positioning, workflows, UX, and working digital products.
Vendorbit
What it is: A vendor discovery and management platform concept.
What I built: Marketplace architecture, product positioning, UX direction, vendor profile structure, and B2B workflow design.
What it demonstrates: B2B product thinking, search and discovery architecture, positioning, and conversion-oriented UX.
Optaimaze
What it is: A Bitcoin and Lightning Network project.
What I built: Product direction, technical messaging, content structure, and user-facing communication for complex fintech concepts.
What it demonstrates: Fintech fluency, product development capability, and the ability to communicate emerging technology clearly.
Worqrs
What it is: A workforce and HR technology concept.
What I built: HR tech positioning, SaaS messaging, workflow automation concepts, compliance-oriented content, and GTM strategy.
What it demonstrates: SaaS workflow design, automation thinking, positioning, and buyer-focused product communication.
Earlier Creative Work
What it is: Retail campaign, packaging, and promotional creative for convenience-store environments.
What I built: In-store signage, fuel-pump graphics, private-label beverage packaging, branded cups, and recurring promotional campaigns.
What it demonstrates: The ability to translate strategy into clear, high-impact creative in fast-moving consumer environments.
Need someone who can both think and build?
That is the core of the consulting offer: senior judgment, technical fluency, and direct execution where the work needs to happen.