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Growth Systems
Build demand engines, lifecycle programs, and go-to-market systems that turn attention into pipeline.
Builder • Operator • Growth Strategist
I build systems, products, and growth engines that scale.
Marketing executive, product-minded builder, and operator focused on turning ideas into real platforms, stronger positioning, and measurable growth.
20+
Years in marketing
+228%
YOY MQL growth
+89%
Marketing-sourced ARR
4x
Regional MQL growth
Focus
Go-to-market strategy, product positioning, platform direction, lifecycle architecture, digital experience, and practical automation.
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Product & Platforms
Shape websites, SaaS experiences, and digital products with a sharp eye for positioning and conversion.
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AI & Automation
Use automation and practical AI to streamline workflows, unlock insight, and create leverage.
About
Marketing leadership with a builder’s mindset.
I’ve spent more than two decades leading marketing, shaping digital experiences, and helping organizations turn strategy into execution. My work spans SaaS, fintech, marketplaces, content platforms, and AI-driven tools.
The common thread is building clarity, systems, and momentum — whether that means launching a new platform, tightening a value proposition, or creating the engine behind better growth.
Selected builds
What I’ve built.
A mix of platforms, brands, growth systems, and digital products shaped around real business goals.
Brand, product direction, commercialization, and growth foundation for a modern workforce operations platform.
Built positioning and platform direction for a vendor discovery experience designed for long-tail search and lead generation.
Created a premium recipe and bourbon pairing experience blending content, search, and brand storytelling.
Contact
Good ideas deserve strong execution.
If you’re building something ambitious and want sharper positioning, better digital execution, or a smarter growth engine, let’s talk.