Marketing & Growth Leadership
VP Marketing, Head of Marketing, Director and Senior Director, growth, demand generation, revenue marketing, and GTM leadership roles with a meaningful growth mandate.
Marketing Leadership • Growth • GTM • Demand Generation
Senior marketing leadership. Built for growth.
I build and lead marketing functions that connect positioning, demand generation, go-to-market strategy, technology, and revenue. My background spans B2B SaaS, fintech, payments, HR technology, retail, and consumer marketing, with experience building teams, systems, campaigns, and growth engines from the ground up.
Open to full-time marketing and growth leadership opportunities,
with select consulting and fractional engagements.
20+
Years across marketing, growth, digital, and creative
14+
Years building demand generation and growth systems
11+
Years across fintech and payments
VP
Executive and senior marketing leadership experience
How I work
I operate at the leadership level while staying close enough to the customer, data, technology, creative, and execution to make the strategy actually work.
Leadership + Execution
Build the strategy. Build the engine. Drive the growth.
My experience sits at the intersection of marketing leadership, demand generation, product marketing, go-to-market strategy, revenue operations, technology, analytics, brand, and creative. I am most useful when those disciplines need to work together around a common growth objective.
Growth & Demand
Acquisition, integrated campaigns, ABM, lifecycle, nurture,
conversion, pipeline, and revenue growth
Go-to-Market
ICP development, positioning, messaging, launches,
product marketing, competitive strategy, and sales enablement
Revenue Marketing
Marketing and sales alignment, funnel architecture,
attribution, pipeline strategy, reporting, and performance
Marketing Operations
CRM, lifecycle stages, automation, routing, segmentation,
data quality, analytics, and marketing technology
AI & Automation
AI-enabled research, analytics, lead intelligence,
workflow automation, content operations, and execution
Brand & Customer Experience
Brand strategy, digital experiences, customer journeys,
campaigns, creative direction, and conversion
Lead
Teams, agencies, strategy, budgets, priorities, and execution
Build
Marketing functions, campaigns, systems, processes, and products
Fix
Funnels, positioning, operations, technology, and performance
Scale
Demand, pipeline, programs, infrastructure, and repeatable growth
Where I Fit
Leadership for companies that need more than a caretaker.
I am at my best in organizations where marketing has a meaningful growth mandate: building something new, improving what already exists, connecting marketing more closely to revenue, or helping a company reach its next stage.
Build, Fix & Scale
Organizations that need to build a marketing function, modernize an existing engine, improve pipeline performance, reposition a product, or connect marketing more effectively to revenue.
Player-Coach Leadership
Teams that need someone who can set strategy, lead people and agencies, partner with sales and product, and still work directly in the technology, data, campaigns, and execution when needed.
Selected Projects
I know how to turn strategy into something real.
My career has combined marketing leadership with direct execution. I have built growth systems, go-to-market strategies, digital products, automation, marketplaces, websites, campaigns, brands, and customer experiences. These projects show how I approach problems when I can connect strategy, technology, data, creative, and execution.
AI Growth Platform
Vexida
Built an AI-enabled growth operating system that brings together data from marketing, sales, analytics, search, and other business systems to identify opportunities, prioritize prospects, enrich intelligence, recommend actions, and help execute growth work.
View project
B2B Marketplace
Vendorbit
Built a B2B marketplace from concept through execution, including positioning, buyer and vendor journeys, acquisition strategy, product workflows, automation, SEO, and the systems required to support growth.
View project
Consumer Brand + Digital Product
From Barrel to Table
Built a consumer food and bourbon platform spanning brand strategy, content, recipes, bourbon and cocktail discovery, food pairings, SEO, lifecycle marketing, audience development, and a companion mobile app.
View project
FinTech Product
Optaimaze
Developed the product concept, positioning, customer experience, and technical messaging for a fintech platform built around Bitcoin and Lightning Network technologies.
View project
HR Technology
Worqrs
Developed an HR technology concept spanning product strategy, SaaS positioning, workflow automation, customer experience, and go-to-market planning.
View project
Brand + Consumer Marketing
Creative Gallery
Selected retail and consumer work including integrated campaigns, promotions, packaging, in-store marketing, digital creative, and brand execution.
View creative gallery
Consulting
Need experienced marketing help without a full-time hire?
I also take on select consulting and fractional engagements involving growth strategy, demand generation, GTM, positioning, CRM and RevOps, marketing operations, AI, automation, and marketing infrastructure.
Looking for a marketing leader who can build as well as lead?
I am exploring VP, Head of Marketing, Director, Senior Director, growth, demand generation, and GTM leadership opportunities while remaining available for select consulting engagements.